Believe IT: How to Go from Underestimated to Unstoppable

by Jamie Kern Lima

Overview

#1 WALL STREET JOURNAL BESTSELLER • NEW YORK TIMES BESTSELLER • USA TODAY BESTSELLER

ARE YOU READY TO BELIEVE IN YOU?

“Game-changing. Authentic. A must-read for every woman! Jamie is the real deal—and that’s rare.” —Glennon Doyle, #1 New York Times bestselling author of Untamed

“Raw. Real. Powerful. Filled with vulnerability and grit. This book will inspire you to believe in your own power. It’s a book every woman needs!” —Sara Blakely, Founder Spanx

Imagine overcoming the things holding you back, breaking through the barrier of self-doubt and fully becoming the person YOU were BORN TO BE!

In Believe IT, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international bestselling sensation, eventually selling the company for over a billion dollars and becoming the first female CEO of a brand in L’Oréal’s 100+ year history. Faced with self-doubt, body-doubt, God-doubt, down to her last few dollars and told “No one is going to buy makeup from someone who has your body,” Jamie reveals for the first time what really went down, how she almost didn’t make it, how she learned to trust herself, and the powerful lessons you, too, can use to go from underestimated to unstoppable.

With radical vulnerability and honesty, Jamie takes you on a journey through deeply personal stories of heartbreak and resilience—including accidentally finding out she was adopted when she was in her twenties and the reverberations this has had on all aspects of her life. Jamie also pulls back the curtain on her fight to change the beauty industry’s use of unrealistic images, on behalf of all the little girls who are about to start doubting themselves, and all of the grown women who still do. Spellbinding, riveting, with raw vulnerability and down-to-earth warmth, Believe IT shakes your soul and shows you that you, too, have what it takes to believe in yourself, trust yourself, and go from doubting you’re enough to knowing you’re enough! Do you have big goals, hopes, and dreams but let rejection get in the way? Do you struggle with feeling like you’re not enough and like success is something that happens to other people, but have a hard time believing it’s possible for you? Do you let past mistakes and failures hold you back? Do you know deep down inside that you were created for more, but somehow still doubt yourself?

In Believe IT you’ll discover how to...
-Overcome self-doubt
-Gain the courage to take risks, an empower yourself and others
-Tune into and trust your own intuition
-Let go of your mistakes and insecurities
-Turn down the volume on your inner critic
-Handle the rejection, the haters, and the mean girls
-Boost your confidence
-Start your dream (and keep going!)
-And much more...

​If you’ve ever doubted yourself or felt truly underestimated, this book will inspire a new kind of belief and confidence in you and your dreams!

Product Details

ISBN-13:	9781982157807
Publisher:	Gallery Books
Publication date:	02/23/2021
Pages:	288
Sales rank:	36,786
Product dimensions:	6.20(w) x 8.90(h) x 1.10(d)

About the Author

Jamie Kern Lima is a New York Times bestselling author and founder of IT Cosmetics, a company she started in her living room and grew to the largest luxury makeup brand in the country. She sold the company to L’Oréal in a billion-dollar deal and became the first female CEO of a brand in its 100+ year history. Her love of her customers and remarkable authenticity and belief eventually landed her on the Forbes America’s Richest Self-Made Women list. She’s the author of the new book Believe IT: How to Go From Underestimated to Unstoppable, an instant New York Times bestseller, USA TODAY bestseller, #1 Wall Street Journal bestseller, and #1 Publisher’s Weekly bestseller. She’s a mother of two and an active investor, speaker, and thought leader who is passionate about inspiring and elevating women. She’s also an active philanthropist who has donated over $40 million in product and funds to help women face the effects of cancer with confidence. She’s also donating 100% of her author proceeds for Believe IT to Feeding America and Together Rising. Learn more at BelieveIt.com

Table of Contents

Introduction ix

Part 1 Believe

1 When Your Intuition Talks to You, Believe It 3

2 Believe Where You Come from Doesn't Determine Where You're Going 35

3 Believe in the Power of Embracing Your Truth 51

4 Believe You're Stronger Than Your Opposition (Including Mean Girls) 67

5 Believe in the Power of Your Microphone 85

6 Believe in the Power of Authenticity 99

7 Believe You Can Go from Underestimated to Unstoppable 109

8 Believe in Serendipity 131

9 Believe Life Isn't Meant to Do Alone 143

Part 2 Risk

10 Believe in Being Brave over Being Liked 159

11 Believe Haters Are Just Confused Supporters 169

12 Believe in Knowing Your Values and Living Them! 185

Part 3 Empower

13 Don't Believe in Balance. It's a Lie! 197

14 Believe in Giving What You Need 209

15 Believe in the Power of Letting Your Light Shine! 217

16 Believe in Miracles … and in Oprah 229

17 Believe in a Power Greater Than Yourself 247

18 Believe You Are Enough … 261

Acknowledgments 271

Editorial Reviews

12/14/2020

Lima, founder and CEO of It Cosmetics, debuts with a cheery memoir charting her meteoric rise in the sometimes-ugly beauty industry and sharing her secrets for success. In the empowering tone of a supportive big sister, Lima shares how she went from being a broadcast journalist to an entrepreneur who developed a product that minimized her rosacea and upon which she built a cosmetics company that she later sold to L’Oreal for more than $1 billion. She organizes her advice into three sections—believe, risk, and empower—and highlights the skills that allowed her to fluorish. She first counsels that listening to one’s inner intuition and believing in the power of authenticity are the building blocks to success. The second section covers responsible risk, why one should choose to be brave rather than to be liked, dealing with haters, and living out one’s values. The final step is to empower others and be able to ask for help. Lima’s empathy and cheer shine throughout: “We all have the power to ignite our light and to know we’re worthy and enough exactly as we are.” This will particularly resonate with entrepreneurs struggling with self-doubt. (Feb.)

Publishers Weekly

From struggling waitress to billion dollar entrepreneur, I couldn’t put the book down! Believe IT is for every person who knows deep down inside they’re made for more, and they just need to learn how to believe!" —David Bach, #1 New York Times bestselling author of Smart Women Finish Rich and The Latte Factor

“Thoughtful, authentic, inspiring. An invitation to find your dreams.” —Bob Goff, #1 New York Times bestselling author, Love Does, Dream Big, and Everybody Always

“One of the most compelling, iconic, heartfelt, honest, and triumphant stories you will ever read! Believe IT will not only make you a better business person but also a better human being.” —Jon Gordon, bestselling author of The Energy Bus and the Power of Positive Leadership

"Jamie Kern Lima is one of the most inspiring people I’ve ever met. Her hard-won wisdom, deep empathy for others, and extraordinary vision and commitment makes her a role model for our times. Believe IT shows how she overcame self-doubt and judgement to achieve her dreams, and how you can too. It’s a must-read motivational classic.” —Brendon Burchard, #1 New York Times bestselling author of Motivation Manifesto and High Performance Habits

From the Publisher