Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

by Gary Vaynerchuk

Overview

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.

In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

Product Details

ISBN-13:	9780062674678
Publisher:	HarperCollins Publishers
Publication date:	01/30/2018
Pages:	288
Sales rank:	64,319
Product dimensions:	6.00(w) x 9.10(h) x 1.10(d)

About the Author

Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.

Table of Contents

Introduction 1

Part I Get Pumped

1 The Path Is All Yours 13

2 What (Still) Matters 29

3 The Eighth Essential-Content 77

4 What's Stopping You? 97

5 The Only Thing You Need to Give Yourself to Crush It 120

Part II Create Your Pillar

6 First, Do This 135

7 Get Discovered 139

8 Musically 143

9 Snapchat 157

10 Twitter 177

11 YouTube 191

12 Facebook 209

13 Instagram 223

14 Podcasts 235

15 Voice-First 245

Conclusion 261

Acknowledgments 265

Notes 267

Editorial Reviews

Gary is a masterful entrepreneur with a gift for communication that cuts through all the bullshit that can often hinder one’s success. We share the same simplistic business philosophy which is why we’ve become good friends: Be willing to put in the hard work. And always be grateful. Crushing It! is a must-have for all individuals who want to be the best at what they do.” — Dwayne “The Rock” Johnson

“The name GaryVee has become synonymous with motivating an entire generation. No one understands the power of social media better than Gary, because none of what he preaches is theory—it’s an understanding born from his deep experience in business and in life.” — Casey Neistat

“Gary is helping to calibrate the desires and expectations of a new generation searching for a way to break through the noise. He’s loud, he’s high energy—and he’s exactly right.” — John Mayer

Vaynerchuk identifies the most important components that contribute to successful online marketing in a personable, lively way. Going beyond simple “how-to” guides for the various platforms, he gets at the heart of what it takes to succeed in a competitive environment. Recommended for anyone looking to get started online or increase their media currency. — Laurel Tacoma, Fairfax Cty. P.L., VA

From the Publisher

Gary is helping to calibrate the desires and expectations of a new generation searching for a way to break through the noise. He’s loud, he’s high energy—and he’s exactly right.

John Mayer

Gary is a masterful entrepreneur with a gift for communication that cuts through all the bullshit that can often hinder one’s success. We share the same simplistic business philosophy which is why we’ve become good friends: Be willing to put in the hard work. And always be grateful. Crushing It! is a must-have for all individuals who want to be the best at what they do.

Dwayne “The Rock” Johnson

The name GaryVee has become synonymous with motivating an entire generation. No one understands the power of social media better than Gary, because none of what he preaches is theory—it’s an understanding born from his deep experience in business and in life.

Casey Neistat

Vaynerchuk identifies the most important components that contribute to successful online marketing in a personable, lively way. Going beyond simple “how-to” guides for the various platforms, he gets at the heart of what it takes to succeed in a competitive environment. Recommended for anyone looking to get started online or increase their media currency.

Laurel Tacoma

Gary is a masterful entrepreneur with a gift for communication that cuts through all the bullshit that can often hinder one’s success. We share the same simplistic business philosophy which is why we’ve become good friends: Be willing to put in the hard work. And always be grateful. Crushing It! is a must-have for all individuals who want to be the best at what they do.

Dwayne "The Rock" Johnson

02/01/2018
Social media guru and entrepreneur Vaynerchuk follows up 2009's Crush It! with more practical and engaging advice for people looking to carve out a space in the online world, regardless of age, profession, or experience. Combining his own stories with testimonies from entrepreneurs who have followed his established principles, Vaynerchuk describes what timeless attributes lend to marketing success in the changing social media landscape and explains how it's not just the platform but the mind-set and creativity the user brings that contribute to an effective personal brand. The first half of the book breaks down the essentials in online branding and wealth creation. The second half goes through specific media, including standbys such as Facebook, Twitter, Instagram, and YouTube, and also lesser-utilized ones such as Musical.ly, Spotify, and Alexa Skills. VERDICT Vaynerchuk identifies the most important components that contribute to successful online marketing in a personable, lively way. Going beyond simple "how-to" guides for the various platforms, he gets at the heart of what it takes to succeed in a competitive environment. Recommended for anyone looking to get started online or increase their media currency.—Laurel Tacoma, Fairfax Cty. P.L., VA

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