For the first time, Curtis “50 Cent” Jackson opens up about his amazing comeback—from tragic personal loss to thriving businessman and cable’s highest-paid executive—in this unique self-help guide, his first since his blockbuster New York Times bestseller The 50th Law.
In his early twenties Curtis Jackson, known as 50 Cent rose to the heights of fame and power in the cutthroat music business. A decade ago the multi-platinum selling rap artist decided to pivot. His ability to adapt to change was demonstrated when he became the executive producer and star of Power, a high-octane, gripping crime drama centered around a drug kingpin’s family. The series quickly became “appointment” television, leading to Jackson inking a four-year, $150 million contract with the Starz network—the most lucrative deal in premium cable history.
Now, in his most personal book, Jackson shakes up the self-help category with his unique, cutting-edge lessons and hard-earned advice on embracing change. Where The 50th Law tells readers “fear nothing and you shall succeed,” Hustle Harder, Hustle Smarter builds on this message, combining it with Jackson’s street smarts and hard-learned corporate savvy to help readers successfully achieve their own comeback—and to learn to flow with the changes that disrupt their own lives.
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About the Author
Jackson has carved out a thriving television and film career as both a best in class producer and star. In 2005, he founded G-Unit Film & Television, Inc. which has produced a wide variety of content across numerous platforms and sold a myriad of shows to various networks. Among these is Power, which premiered in June 2014. In October 2018, Jackson and Starz/Lionsgate closed an unprecedented deal for Jackson’s G-Unit Film & Television, Inc. The partnership, touted as among the most significant deals to date for an Executive Producer in premium television will focus on expansion of the POWER universe, recently announced power spin-off Power Book II: Ghost, new scripted, non-scripted, feature and gaming/interactive development via Lionsgate. He also has in development new projects for the network, including BMF Starz, Intercepted Starz and Trill League Quibi/Lionsgate. ABC ordered the series For Life from Jackson, a serialized legal and family drama which premiered in February 2020. Jackson received a Hollywood Walk of Fame Star in January 2020.
Additional credits include the variety show 50 Central on BET and The Oath on Sony Crackle the networks most-watched new original series. Jackson’s successful film career has included roles in several blockbusters: most recently Den of Thieves, co-starring opposite Gerard Butler, which Jackson has signed on to produce the sequel along with Butler. Jackson has also appeared in Antoine Fuqua’s boxing drama Southpaw, alongside Jake Gyllenhaal and Spy with Melissa McCarthy, and reprised his role in Escape Plan 3.
The exceptional businessman serves as CEO of G-Unit Records, which he founded in 2003 and has since signed a host of multi-platinum artists. Jackson continues to dominate the charts with hits like the recently released Still Think I’m Nothing, and he is continuously recording new music.
Jackson continues to extend his brand, which encompasses a broad spectrum of businesses including Sire Spirits which Jackson formed in 2016, a luxury Wine and Spirits company that owns Le Chemin du Roi Champagne and Branson Cognac. In 2018 Jackson joined forces for a strategic partnership with Viacom’s Bellator.
Table of Contents
1 Finding Fearlessness 1
2 Heart of a Hustler 21
3 Constructing Your Crew 55
4 Knowing Your Value 87
5 Evolve or Die 123
6 Power of Perception 155
7 If We Can't Be Friends 197
8 Learning from Your Ls 227
9 The Entitlement Trap 239