One Plus One Equals Three: A Masterclass in Creative Thinking

by Dave Trott

Overview

How do you make something out of nothing? This book goes straight to the heart of the creative impulse. Combining Dave Trott's distinctive, almost Zen-like storytelling, humor and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th century Japanese samurai to classic battles between "creatives" and "suits" in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention.

Product Details

ISBN-13:	9781447287056
Publisher:	Pan Macmillan
Publication date:	11/01/2016
Edition description:	Reprint
Pages:	256
Sales rank:	1,057,288
Product dimensions:	5.10(w) x 7.60(h) x 0.70(d)

About the Author

Dave Trott is the author of Creative Mischief and Predatory Thinking, and currently Chairman of The Gate London, part of The Gate Worldwide. His agency Gold Greenlees Trott was voted Agency of the Year by Campaign Magazine, and Most Creative Agency in the World by Ad Age in New York.

Table of Contents

Introduction: Why One Plus One Equals Three 1

Part 1 Regret is Worse Than Embarrassment 5

Part 2 Choice Architecture 31

Part 3 The Spirit of the Law, Not the Letter of the Law 55

Part 4 The Message is the Medium 83

Part 5 Disaster is a Gift 105

Part 6 The Value of Ignorance 129

Part 7 Question the Question 151

Part 8 Belief Trumps Fact 169

Part 9 Creativity is Messy 197

Editorial Reviews

"If only Dave had written this book thirty years ago it would have made my career a lot easier."  —Sir John Hegarty, Bartle Bogle Hegarty, on Creative Mischief

"Dave Trott is not just a great copywriter, he is a great teacher. If you can't learn something useful from this bundle of wisdoms, go to the bottom of the class."  —Robin Wight, Engine Group founder, on Creative Mischief

From the Publisher